What’s this all about?

The festival gets its name from the constant 72°F temperature of the spring-fed San Marcos River. The river helps to define local culture, music, and art and this is our chance to get together and celebrate it. 72° Festival is a music, cultural and educational event which will be begin Friday, April 29th with a screening of the acclaimed film Yakona, featuring a live score performance. On Saturday, April 30, 2016 we will have music all day as well as educational booths, live painting, high water safety demonstrations, a flood history exhibit, and much more. The event will take place at the San Marcos Plaza Park in San Marcos, TX.

The all day 72° festival is the culminating event for the Keep San Marcos Beautiful concert series held in April, 2016. Located at the San Marcos Plaza stage right alongside the San Marcos River, it is the perfect place to celebrate the music that is such an important part of San Marcos heritage.


San Marcos has diverse cultural heritage, and the San Marcos River has long been at the center. It runs right through town, undeterred by any barriers, real or contrived. The 72° festival is a place to celebrate and share our diversity and heritage, and build new bonds that cross ethnic and economic devisions.


San Marcos has a storied past with floods and drought, so in 2016, 72° will focus on flooding. Environmental and local non-profit booths will be set up on the grounds to educate attendees about water conservation, floods, drought, pollution and river ecology.

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