What’s this all about?
The festival gets its name from the constant 72°F temperature of the spring-fed San Marcos River. The river helps to define local culture, music, and art and this is our chance to get together and celebrate it. 72° Festival is a music, cultural and educational event which will begin Friday, April 21st with a screening of the acclaimed film Yakona, featuring a live score performance. On Saturday, April 22, 2017 we will have music all day as well as educational booths, live painting, exhibits about the flora and fauna of the river, a flood history exhibit, and much more. The event will take place at the San Marcos Plaza Park in San Marcos, TX.
The all day 72° festival is the culminating event for the Keep San Marcos Beautiful concert series held in April, 2017. Located at the San Marcos Plaza stage right alongside the San Marcos River, it is the perfect place to celebrate the music that is such an important part of San Marcos heritage.
San Marcos has diverse cultural heritage, and the San Marcos River has long been at the center. It runs right through town, undeterred by any barriers, real or contrived. The 72° festival is a place to celebrate and share our diversity and heritage, and build new bonds that cross ethnic and economic devisions.
The educational theme of the 2017 72° Spring Festival will be the Flora and Fauna of the river. Environmental and local non-profit booths will be set up on the grounds to educate attendees about water conservation, floods, drought, pollution and river ecology.
Would your Business/Organization like to be a Vendor at the Festival?
Aqua brew are one of our newest corporate sponsor, and a wonderful new addition to San Marcos. Please enjoy their awesome menu and grab a “32°- cold beer” shirt at their shop 😉 – All proceeds go toward this festival!
Really excited for these folks! They are one of the newest ensembles in San Marcos and will not disappoint.
We are excited to host the Earth Day celebration in San Marcos, but it is important to care for the environment at all times. Please be respectful of our river, clean up after yourself and remember to say hello to each other out there! It’s a great place to find peace and quiet, but it
-> Continue reading Earth Day: April 22nd
Classic Tattoo has been an amazing supporter of the arts in San Marcos for a long time. We want to thank them for generously supporting this festival. We encourage you to thank them for their dedication to art, to the San Marcos River, and to proudly sport your Classic Tattoo at 72° Festival. I know I
-> Continue reading Special Thanks to Classic Tattoo
One of the best sounds to come out of San Marcos, Those Nights features amazing lyrics and passionate playing. A local favorite and a very exciting addition to this years lineup!
It is with great excitement that we announce that The Deer will be playing at this years 72° Earth Day Festival! Celebrated as one of the most prominent emerging bands in Austin, we are very excited to bring them back home to San Marcos, and to the banks of the San Marcos River. This will be
-> Continue reading Announcing The Deer!